Field notes

Numbers, not guesses.

What's actually happening with calls, leads, and follow up in roofing and home service businesses, backed by sources, not vibes.

Ecommerce · September 21, 2026 · 8 min read

Black Friday Prep for Small Ecommerce Stores: What to Fix Before November

A practical Q4 checklist for small ecommerce brands: checkout, shipping cutoffs, returns and customer support, with real numbers from Adobe, Baymard and the NRF.

HVAC · September 21, 2026 · 7 min read

The First Cold Snap: What It Does to an HVAC Company's Phones

The first cold snap floods HVAC phone lines all at once. Here is what breaks, why the first company to answer wins, and how to prepare before it hits.

Roofing · September 10, 2026 · 8 min read

How Many Calls Do Roofing Companies Actually Miss? The Real Numbers

The real, sourced numbers on missed calls in roofing, what a missed call actually costs, and what companies already fixing it are doing differently.